Exercise #4 Branding

I chose wedding photographers because the article we read said that wedding photographers are the best at branding themselves. This assignment was on branding as a photographer so I thought it would be beneficial as a photographer to choose the example that I could learn the most from.

Michelle Stevens: http://artistique.com/

How does each photographer create a distinctive brand identity?

By the look of the website this photographer is professional and sleek. It also feels expensive.

How would you compare/contrast the style of shooting for each photographer?

This photographer’s style is unique from the others I looked at because she is very versatile not only does she have photos that look classic but she also has photos that look extremely modern but still classy as well as having others that look like they are fashion photography and not even a “real” wedding photo at all.

Based on what they say about their work and the look of it, as well as the prices they charge, what kind of couple do you think each photographer is targeting?

The “About” the photographer is well written and shows that this photographer is knowledgeable, educated, professional as well as has a lot of awards for her photos

Her photos are amazing and reflect the information she has stated and shows the obvious influence from many different genres

I believe that this photographer is targeting wealthy people that don’t have a real price range for a wedding.

Stephen Hamilton: http://www.remembrancephoto.com/#/pages/About/Our photographers/

How does each photographer create a distinctive brand identity?

This photographer has a style that is very down to earth and classic.

How would you compare/contrast the style of shooting for each photographer?

He uses black and white and has a very “real life” feeling to his photos. His photos seem realistic.

Based on what they say about their work and the look of it, as well as the prices they charge, what kind of couple do you think each photographer is targeting?

I believe that this photographer is targeting regular couples with regular families. I believe he is targeting the middle class.