Rachel LeCrone & Vivian Johnson
How does each
photographer create a distinctive brand identity?
A lot of photographers naturally brand themselves with their
photos, but it takes a little more than a few photos to brand you. Richard Wong
gives a great example of branding: “…what makes you decide to buy one liquid
hand soap product over another? Strip the Labels from the bottle and they look
pretty boring but attach a nicely designed label and then you feel an emotional
connection to the brand.” Rachel LeCrone and Vivian Johnson are both wedding
photographers who brand themselves successfully. Their styles differ but they have the same interests. As mentioned below, Rachel uses a lot of post-production in her photos, which makes her photos appealing. Her website is simple but attractive, and the first thing that drew my attention was the style, font, and design of her name/title of the website. The drop-down menu options are advanced and I also like the index/menu at the top of the website. Vivian's website is also simple and to the point but it's almost to simple for me; however, I like the simplicity of it and how she displays her images.
How would you
compare/contrast the style of shooting for each photographer?
Both photographers have majors in photojournalism, but their
styles greatly differ. Vivian aims to “capture the moment” and display it from
a photojournalist’s point of view. Rachel, with an entire life experience in
photography, has the same idea, but her style shows in the post-production of
her images. In Rachel’s photos, I noticed a lot of soft light, vignette, aged
photo style/antique, and photo collages.
Based on what they
say about their work and the look of it, as well as the prices they charge,
what kind of couple do you think each photographer is targeting?
Both photographers focus on the same type of couples,
relatively young, confident, and in love.
They look for the average, or normal, couples who appear financially
stable.
No comments:
Post a Comment