PHD101 - Introduction to Photography &
Design
Extra Credit Shooting
Project: Wordplay
Points: up to 20
To earn extra credit, you must have submitted all required shooting
projects on time.
Pick a “word of the day”
from the New York Times Learning
Network blog:
Once
you’ve got your word, your challenge is to represent visually the word that you
have chosen.
Audience -
Commercial/Advertising
This project is a lesson
similar to how commercial advertising photographers must work. Creative and Art
Directors have an idea and it’s the job of the photographer to illustrate in
photos, that idea. Advertising
uses adjectives and emotions to convey associations with a “brand”. The process of creating an ad from
beginning to end is very thought out and deliberate - a more conceptual
approach.
Research
Think about your 'word' and
brainstorm ideas. You may want to do an inspiration sheet - pull images
from other photographers that have a similar feel to your word and then try to
imitate the photo. Once you hit on
something that seems right, begin to organize your photo shoot. You may want to do a quick practice
shoot and have friends or family guess your word. If they don’t, go back to the
drawing board.
It may help to think of
this as an assignment for one of your favorite products and the client wants
you to create an image with their product with the emotion of the word you
chose. Feel free to make this feel like an advertisement.
Due:
Week 8, by the end of
class. You can use the Develop
Module in Lightroom during the demo in class to manipulate your image, and we
will crit any images submitted at the beginning of class Week 9.
Submit:
Your strongest image
conveying your chosen word (resizing, etc. should be the same as all other
projects) & a contact sheet with all of the images you shot for the
project.
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