Exercise #4: Brand Identity

Laura Sonnenberg & Rachel LeCrone 

How does each photographer create a distinctive brand identity?

Laura Sonnenberg's brand identity is shots that are candid and meaningful, she captures the real emotions that happen at a wedding.

If you were to hire Rachel LeCrone you know you'd be getting a unique style of photographs that have her style of post production work. Her brand identity is mostly identifiable by her post production work and capturing the special moments.

How would you compare/contrast the style of shooting for each photographer?

 Laura Sonnenberg is a very candid photographer that captures emotion while Rachel LeCrone is also candid, she captures the moment more. Both photographers are very good at giving a sense of how the wedding felt and the happiness that was very apparent without being intrusive.

Based on what they say about their work and the look of it, as well as the prices they charge, what kind of couple do you think each photographer is targeting?
I think they are targeting middle/higher class couples. Unless the photographers are just really good at making everything look expensive. The locations and attire of the wedding attendees look fancy and expensive. I could not find the prices listed for either of these photographers but just based on how the images look I came to this conclusion.