Wednesday, August 29, 2012

Nigel Barker
By: Juliana Moseley


How would you describe the "look" he or she is trying to market?
Very cutting edge and vogue fashion photography. He is a brilliant portrait photographer. Very high fashion. 
 

What campaigns has the photographer worked on for which he/she may have been hired because of their brand identity?
Those are some of his main companies or people that made him who he is today. The biggest one was Americas Next Top Model, making Nigel Barker a legendary photographer.

Why do you think the photographer's personal brand identity may have been a good fit for the brand of the product being advertised?
Well before Nigel was a photographer, he himself used to be a model for most of the brands he photographs for. SO not only does he walk in his brand he also captures people walking in his brand. 

Exercise #4: Branding


Rachel LeCrone & Vivian Johnson
How does each photographer create a distinctive brand identity?
A lot of photographers naturally brand themselves with their photos, but it takes a little more than a few photos to brand you. Richard Wong gives a great example of branding: “…what makes you decide to buy one liquid hand soap product over another? Strip the Labels from the bottle and they look pretty boring but attach a nicely designed label and then you feel an emotional connection to the brand.” Rachel LeCrone and Vivian Johnson are both wedding photographers who brand themselves successfully. Their styles differ but they have the same interests. As mentioned below, Rachel uses a lot of post-production in her photos, which makes her photos appealing. Her website is simple but attractive, and the first thing that drew my attention was the style, font, and design of her name/title of the website. The drop-down menu options are advanced and I also like the index/menu at the top of the website. Vivian's website is also simple and to the point but it's almost to simple for me; however, I like the simplicity of it and how she displays her images. 

How would you compare/contrast the style of shooting for each photographer?
Both photographers have majors in photojournalism, but their styles greatly differ. Vivian aims to “capture the moment” and display it from a photojournalist’s point of view. Rachel, with an entire life experience in photography, has the same idea, but her style shows in the post-production of her images. In Rachel’s photos, I noticed a lot of soft light, vignette, aged photo style/antique, and photo collages.

Based on what they say about their work and the look of it, as well as the prices they charge, what kind of couple do you think each photographer is targeting?
Both photographers focus on the same type of couples, relatively young, confident, and in love.  They look for the average, or normal, couples who appear financially stable. 


Exercise #4: Brand Identity

Laura Sonnenberg & Rachel LeCrone 

How does each photographer create a distinctive brand identity?
Laura Sonnenberg's brand identity is shots that are candid and meaningful, she captures the real emotions that happen at a wedding.
If you were to hire Rachel LeCrone you know you'd be getting a unique style of photographs that have her style of post production work. Her brand identity is mostly identifiable by her post production work and capturing the special moments.

How would you compare/contrast the style of shooting for each photographer?
 Laura Sonnenberg is a very candid photographer that captures emotion while Rachel LeCrone is also candid, she captures the moment more. Both photographers are very good at giving a sense of how the wedding felt and the happiness that was very apparent without being intrusive.

Based on what they say about their work and the look of it, as well as the prices they charge, what kind of couple do you think each photographer is targeting?
I think they are targeting middle/higher class couples. Unless the photographers are just really good at making everything look expensive. The locations and attire of the wedding attendees look fancy and expensive. I could not find the prices listed for either of these photographers but just based on how the images look I came to this conclusion. 


Wednesday, August 22, 2012

Blog #3 Iconic

Blog #3 Iconic Image
Dorthea Lange's Migrant Mother

Destitute pea pickers in California. Mother of seven children. Age thirty-two. Nipomo, California
There are no known restrictions on the use of Lange's "Migrant Mother" images. A rights statement for the Farm Security Administration/Office of War Information black-and-white negatives is available online at: http://www.loc.gov/rr/print/res/071_fsab.html.

What year was it taken?
1936

What event was it depicting?
 The Great Depression.

How did people react to its publication?
 This photo symbolized the Great Depression in America and was taken for the Farm security administration collection.

How does the photographer feel about capturing the image/ sharing it with the public?
 Dorthea Lange mentioned that the mother may have realized the photo might help her, so she allowed her picture to be taken, which in turn helped the photographer so it was a sense of equality.

Why do you think this image has become iconic? Because it shows a historic period of American culture which refelcts a sense of strong motherhood & survival.

Blog #1

Blog #1 Mary Ellen Mark





How did this photographer get started in his or her career?
After obtaining her M.A. in photojournalism from University of Pennsylvania in 1964, Mary Ellen Mark was awarded a grant to photograph in Turkey in 1965-1966.

What is this photographer most well known for?
She is most known for photographing unknown people and capturing humanism, such as mental patients in 'Ward 81' or homeless teenagers in 'Streetwise'.

Describe the photographer's primary subject matter.
Her primary subject matter are people who are not in mainstream society, like prostitutes or circus people. She tends to tell a story of reality with her subject matter, perhaps a reality most of us do not see on a regukar basis.

What about his or her work do you find interesting?

I like how her photos are in black & white, because of the subject matter, it makes you focus on what the photo is not on color or other visually pleasing factors.

How would you describe his or her visual style?
I would describe her visual style as raw or realism especially based on the subjects. Mainly documentary type of photography.

Ex 2: Sense of Place, Michael


Robert Adams

                                                       1 moma.org

How would you describe the sense of place conveyed in the photograph?

I convey a sense of place by my emotional response to this photo. When I was younger, my family and I drove cross country on a move from Idaho to Florida. Some days we would drive late into the night, and I remember the car headlights on the road and the mountains all around. The image makes you feel like it was captured out int he middle of nowhere; on that lonely road through the country.



What choices did the photographer make about color, composition, and quality of light in order to create a sense of place?

I noticed that Robert Adams photographed mostly in black and white, but I love black and white photography. I like how the light in this photo bounces off the asphalt and makes your eyes gander off into the background.


Is human presence evident in the photograph? How does the presence or absence of people impact your impression of the place?

There isn’t human presence in this photography; however, you know that there is a human involved in the photograph, and I don’t mean the photographer. It depends one one’s interpretation of this photo, but I imagine that the light in this photo is coming from a vehicle. The presence of a human would come from the thought of that vehicle being there. 




Art Wolfe



                                             2 wgte.org



How would you describe the sense of place conveyed in the photograph?

In this photo, I found a sense of place because of the sunset/sunrise and their altitude. One might think there could be an attraction behind the man next to the tripod as well, because it looks like an interview or a news report.


What choices did the photographer make about color, composition, and quality of light in order to create a sense of place?

I enjoy back lit subjects, and that’s one of the reasons I selected this photo. The light from the sun is radiating warm colors throughout the sky and the terrain. The Subjects in the photo are in the middle of the photograph and are darkened due to the backlighting.


Is human presence evident in the photograph? How does the presence or absence of people impact your impression of the place?

There is human presence in this photograph and they are the subjects of this photo. The backlighting makes the figures in this photograph dark and your eyes gaze off into the background or the source of light in the photo. 

Eliot Porter



                                                      3 getty.edu


How would you describe the sense of place conveyed in the photograph?

I feel a sense of place by how Eliot Porter uses the rule of thirds in this photograph. There are a few trees in the foreground that make you feel as if you are standing in front of them. The farther you look into the image you can notice different types of trees in the middle and background. When I first noticed the background I thought it was fog, but then I noticed that it was water. You can also notice it’s fall/autumn because of the warmer colors in the tree leaves.


What choices did the photographer make about color, composition, and quality of light in order to create a sense of place? I like how Porter captured the bright orange of the tree leaves which make your eyes move to the top of the image, and then you start to notice the blue water and the forest floor. The lower half of the image is darker, but it gives you the feel of being in the image and under the canopy of trees.


Is human presence evident in the photograph? How does the presence or absence of people impact your impression of the place?

This image lacks human presence, but there isn’t any need for it. The objects in this photograph are appropriately aligned and it makes your eyes wander.

Tuesday, August 21, 2012

In-class Exercise: Develop Module ~ 12 Versions of One Photo


Lightroom Develop Module
In Class Exercise: 12 versions of one photo
Adopted from an exercise by Julie Verdini

After learning some basic adjustments in Lightroom’s Develop Module, use the following exercise to experiment with some of the tools in the module.


Import a photo of your choosing (or use an existing one in your catalog).  You’ll create a virtual copy for each of the exercises below from the same ORIGINAL photo.

You can do this by either right-clicking and choosing “create virtual copy” OR from the Menu Bar choose Photo Create Virtual Copy.

Remember: to undo an adjustment, hold down the Command key and the letter Z at the same time.  You can also use the History panel on the lower right to step back through adjustments you’ve made.

1) Using a Lightroom Preset
On the left panel there is a list of presets.  Try them all to see their effects (remember that Lightroom will "layer" these, building one on top of the next. Be sure to click "un-do" or "Command Z" to see the full effects of each).

After playing with presets, choose a pre-set that you like, but feel goes a little over the edge on a particular adjustment. Find that adjustment on the right hand panel and neutralize it by double clicking the slider point. Continue to make adjustments until it looks AMAZING. Then save these settings by creating your own custom pre-set by choosing the plus symbol. Name it and save.

2) Manually Adjusting Color Temperature and Tint
Create another virtual copy. Using the blue/yellow and green/magenta sliders, manually create a white balance effect of your choosing.

3) Manipulating Exposure
Create another virtual copy and using the Exposure, Contrast, Highlights, Shadows, Whites and Black Sliders, create an exposure that is very different than your original.


4)Adjusting Presence:
Create another virtual copy. Move the clarity slider only and create an image that has a different amount of clarity than the original. Note what happens when you push the slider to extremes.



5) Color Vibrance and Saturation
Create another virtual copy. Now Using the Vibrance and Saturation sliders change the presence of your image in relation to color. See if you can notice the difference between the two. How do they operate together and isolated? Try both. Then create an image that differs greatly from the original in terms of color presence.

6) Using the Tone Curve, auto adjustments :
This tool is helpful if you want to isolate adjustments relating to highlights, lights, darks or shadows. Create a virtual Copy. At the bottom of the Tone Curve menu they’ll be a pull down menu opposite “Point Curve” Select Medium Contrast and then Strong Contrast and note the affect it makes to the shape of
the line on the graph.

7) Using the Tone Curve,  s-Curve for increased contrast:
Create another virtual copy. Pull on the line itself to create an “S curve” Note how this affects the positioning of the sliders. Now continue to “pull” the line until you get a tone that you want to keep.

8) Hue/ Saturation/ Luminance, Pt 1:
Create another virtual copy. Click on Hue and move all the sliders noting how it can isolate the hue of particular colors. Pick a dominant color in your image and drastically change its hue.

9) Hue/ Saturation/ Luminance, Pt 2:
 Create another virtual copy. Repeat the same exercise but in the Saturation panel. Desaturate a dominant color in your image.

10) Hue/ Saturation/ Luminance, Pt 2:
Create another virtual copy. Now click on Luminance and alter the luminance levels of at least three colors.

11) Black-and-White
Create another virtual copy. Now click on "BLACK and WHITE" to convert your image to grayscale. Use the “b&w mix” and note how adjusting color sliders affects even “colorless” images”

12) Photographer’s Choice
Experiment with one of the adjustments we haven’t used yet to test its effects.

Export your virtual copies with our normal export settings to share results with the class.  Rename yourlastname_DevelopModule_01, 02, etc.  Keep images in the order listed above so we know which adjustments were applied to which version.